Quote from "Self-Theory: the pleasure of thinking for yourself." Published 1975 by The Spectacle

The world can only be turned right side up by the conscious collective activity of those who construct a theory of why it is upside down. Spontaneous rebellion alone is not sufficient. Without adequate advance preparation, the old world will simply reappear after any rebellion, embedded as it is in the psyches of the fabled "people." An authentic revolution can only occur if there is a coherent and practical mass movement of self-conscious individuals in which all of the mystification of the past are being consciously swept away.